National Plan for Vacation Day

America heard the message loud and clear on National Plan for Vacation Day 2018: it’s time to stop making excuses and start making plans.

More than 2,500 travel organizations and influencers in all 50 states came together in driving media coverage, sharing the message on social, and encouraging staff to plan their days. We hope you planned a few for yourself, too.

In just its second year, we saw National Plan for Vacation Day make more than 500 headlines from coast to coast and 15,000 posts with off-the-charts social media engagement—becoming the #3 trending topic on Twitter.

Thank you to everyone who joined our rallying call. With your help, we are chipping away at America’s unused vacation days —that’s the power of planning.

It's not too early to save the day for 2019. Join us to #PlanForVacation on January 29, 2019.



The more voices that join the conversation, the more successful we can be at motivating Americans to take their time off. The National Plan for Vacation Day toolkit provides turnkey resources to easily leverage research and customize the message for your channels and communication strategies. 

We will continue to update the toolkit with new resources. If you aren't already, make sure you're on our list to receive notifications for new content. 

Customize your National Plan for Vacation Day activities by using the map below to see how your state, city, or target markets stack up when it comes to taking time off.

Under-Vacationed America